The UniCAM Points of Sale is an advanced web-based system for managing and performing the sales activities of mobile services and handsets at Fastlink's showrooms and shops.

Upon the customer's request, the system users can update the customer's account and subscription by applying features adjustments such as adding/removing Voice/SMS/MMS/GPRS features and creating multiple accounts. Accordingly, the customer's account will be immediately updated in Fastlink's billing database and then reflected through the telecom operator's switches onto the customer's handheld devices.

The sales staff can furthermore access the system's features through the operator's wide area network (WAN) with a high level of controlled security applied within the network. In addition, the deployed points of sale system can, with a high degree of flexibility, fully integrate with any other sales-related-systems already running at the operator's offices.

The system was built using Microsoft's .NET technology. With its dynamic architecture and advanced features, Fastlink's system engineers can easily update the system to meet the ongoing new requirements of the points of sale operations. The UniCAM system will be further developed with new features directly through an easy-to-use graphical user interface (GUI).

"ESKADENIA’s commitment and expertise has driven us to use their capabilities to achieve our own goals. The services, which are delivered by them, fulfil our requirements. With this new web-based system, we will have more flexibility in managing the business processes effectively and in a short period of time”, stated Fastlink's CEO Mohammed Saqer. Mr Saqer added that Fastlink has worked during the past ten years to establish a strong client base, enabling it today to stand as one of the leading mobile companies in Jordan and the Middle East. All this, he added, was possible through the utilisation of modern technologies and its continued efforts to satisfy customers with the highest level of services.

"As one of the largest telecom operators in the Middle East, Fastlink has always been a leader in adopting state-of-the-art technology. With the implementation of the UniCAM Points of Sale system, Fastlink has once again demonstrated its foresight, while adopting new core systems to increase the agility of its business processes. This in turn will also support the implementation of enhanced and personalised customer service channels and an improved customer satisfaction", said Zeid Shubeilat, Microsoft Jordan Country Manager.

He added, “We value highly the trust that Fastlink is placing in Microsoft and its partner ESKADENIA and will continue working with the telecom industry in the region to ensure that their technology platform is flexible and scalable enough to support their growth requirements”.

"This project is a major milestone in the region in terms of providing world-class solutions to Telecom enterprises, and one of the first Microsoft .NET-based Points of Sale systems developed by a regional software house. We are proud of working with Fastlink as it leads the regional telecom market with its high-tech systems and environment", said Nael Salah, Managing Director of ESKADENIA Software Solutions.

About Fastlink

Jordan Mobile Telephone Services Company Ltd. "Fastlink", founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services.

Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 1,400 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.

For more information, please visit www.fastlink.jo.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft today has five subsidiaries in the Middle East region: Microsoft South Gulf which oversees Microsoft activities in the UAE, Oman, Yemen and Pakistan, Microsoft North Gulf which oversees Microsoft activities in Kuwait, Bahrain and Qatar, Microsoft Arabia covering the Kingdom of Saudi Arabia and Microsoft East Med covering, Lebanon, Jordan, Cyprus and Malta and Microsoft Egypt. Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is: www.microsoft.com/middleeast.

About ESKADENIA

ESKADENIA^® Software Solutions is active in the design, development and deployment of a range of software products in the Telecommunications, Enterprise and Internet Applications areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa. ESKADENIA is a product and market-oriented organisation that assists enterprises and promotes businesses by use of highly effective IT strategies, tools and solutions, and more than 70% of its sales are exported to the Global IT market. ESKADENIA strongly believes that a company's achievement is derived from the success of its Human Resources and the commitment to quality and excellence that each one holds strong to. ESKADENIA endeavours as a team to maintain quality, strive for customer respect, build up perseverance, and foster innovation while handling any task or challenge.

For more information, please contact us at PR_Communications@eskadenia.com, or visit our site, www.eskadenia.com.