ESKA® Marketing can help to prepare, plan, and manage all your marketing campaigns from start to finish. This includes all the steps of conducting a campaign, from the planning stage to execution and analytics.

Before starting a campaign, all objectives, budgeting, and planning will be added digitally per your needs. In addition, you can set targets, metrics, KPIs, and measurement types to keep track of your campaign’s progress.

This handy feature helps your campaigns by first providing complete details of your target market or customer segmentation. This is based on their buying behaviours and other unique qualities. Then, thanks to a clear view of your target market, you can easily customise your campaigns based on their needs, responses, or feedback, leading to effective campaigns. As a result, you may continue to nurture the campaigns to transform your customers into leads.

Have all campaign activities thoroughly planned, budgeted, and documented for effective marketing management.

Define program objectives and set planned results for specific campaigns.
Segment your customers and leads based on their activities.
Specify certain metrics and metric types to measure desired campaign targets.
Set your budget, tasks, objectives, and more, which will be digitally recorded within your system.
Create customised messages to your personalised mailing list and social media content.

Campaign Planning