Marketing Campaigns

marketing campaignsMarketing continues to be a powerful tool to maximize your telecom needs. In order to achieve ideal results, there needs to be an optimal marketing process that can effectively increase brand awareness and generate sale leads.

As customer demands are increasing, so is the pressure for CSPs (Communications Service Providers) to adapt towards new and productive technology. In this regard, digital marketing software are becoming the solution for telecom marketing strategies, which brings us to ESKADENIA Software’s advanced marketing management system.

ESKA® Marketing is a software system for automating the daily operations of your marketing department. It allows marketers to carefully plan and effectively execute marketing programs including various types of marketing campaigns.

It enables organization to manage marketing programs and campaigns across multiple channels, including online ads, video campaigns, mobile, virtual and actual events and social media.

This dynamic system helps to manage all elements designed to promote products and services, which also includes planning and budgeting, setting objectives, managing and tracking your target audience list, sending email and SMS campaigns and more.

ESKA Marketing allows you to organize all your marketing campaigns in order to receive the best results in the most productive way.

How can this help my telecom business?

ESKA Marketing is here to automate and optimize your marketing processes, providing various benefits to eliminate guesswork and time wastage.

 

  • Reduce time regulating the various parts of your marketing campaign and programs.
  • Plan, create and execute productive campaigns.
  • Create effective campaigns that are easy to track, monitor and optimize.
  • Enhance your lead scoring system and recognize behaviours that require immediate contact or need additional nurturing.
  • Optimize program assets such as landing pages, emails, surveys and contact lists.
  • Track program objectives, results and costs to assess the program’s value and ROI.
  • Customize campaign interactions based on customer segment and behaviour.

ESKA Marketing key features

  • Add traits based on target market’s unique qualities.
  • Create lead nurturing campaigns with personalized messages and other forms of communication great for tracking your prospects.
  • Conduct automated email marketing campaigns by sending custom messages to specific customer segments and ensuring they don’t land in the recipient’s spam folder.
  • Instantaneous/real-time system notifications.
  • Integrates with ESKA® CRM, our customer relationship management system, to enable collaboration with your sales team.
  • Integrates with off-line marketing channels such as direct mail and call center surveys, IVRs, SMS, etc.
  • Integrates with ESKA® Business Manager and other third-party ERP systems to closely monitor marketing budgets and earned revenues.
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